.Column Viewpoints: 15.Ever asked yourself exactly how an electric developer winds up operating an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Series.Secret takeaways:.Why trading formulas caused loneliness (and also a career pivot).The magic formula: authenticity + consistency = influencer excellence.B2B influencer marketing in Asia: It's happening, but gradually.AI influencers: Cool, however probably won't change your BFF's Instagram.The repayment issue pestering influencer advertising and marketing (and how Partipost is handling it).Enjoyable truth: Jonathan's dad expects Mondays. Yes, you go through that right.Profit: The influencer marketing yard is growing quicker than you can easily mention "swipe up." From micro-influencers to artificial intelligence characters, the game is actually transforming-- yet genuineness still preponderates.Therefore, before you write off that friend with 200 fans as "not important," keep in mind: around the world of nano-influencers, your bestie may merely be actually the upcoming large trait.Tune in for even more influencer understandings and maybe get a suggestion or two for your personal Instagram video game!